Selected work
Four engagements I can talk about, with the founders’ permission. Most clients prefer to stay quiet, which I respect.
Since 2018
- companies advised since 2018
- 40+
- sectors, from software to hardware
- 9
- new clients come by referral
- 8 in 10
Other clients include
- Arden Health
- Tidewater
- Darb Logistics
- Mosaic Learning
- Brisk Studio
- Sidra & Co.
What clients say
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Lena says the uncomfortable thing kindly, once, and then helps you act on it.
Priya RamanCOO, Arden Health (founder advisory)
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Two sessions a month, and I made the three biggest calls of our year with her in the room.
Saeed Al KetbiFounder, Tidewater (founder advisory)
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The most useful day our leadership team spent this year. We left with three decisions, not a wall of sticky notes.
Noura Al HashimiCEO, Darb Logistics (pricing workshop)
Have a decision you keep putting off?
Thirty minutes, no preparation needed. Tell me what you’re deciding and I’ll tell you honestly whether I can help.
Taking one new client from February 2027
