Workshops and speaking
Workshops for leadership teams
One or two days with your leadership team to make a pricing or positioning decision together, and talks for founder events. In Dubai, at your office or at your offsite.
Three formats
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Pricing workshop
1 day AED 25,000
Your leadership team, your data and one question: are we charging the right amount, the right way?
- A call with the CEO and pre-reading beforehand
- Up to 10 people
- A written decision summary within two days
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Positioning offsite
2 days AED 45,000
Two days to agree who you’re for and how to say it, built on interviews I run with five customers beforehand.
- Five customer interviews before the day
- Up to 12 people
- Your positioning sentence and a one-page brief
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Talks
45 minutes From AED 9,500
For founder programmes, investor portfolio days and industry events. Pricing, positioning or what to stop.
- A call with the organiser to fit the audience
- Questions for as long as people want
- Reduced fees for non-profit founder programmes
How a workshop comes together
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Scoping call
With the CEO: the decision you want to leave with, who should be in the room and what data we need.
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Preparation
Pre-reading for the team and, for offsites, five customer interviews.
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The day
Structured work in the morning, the decision in the afternoon. No slides longer than a page.
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Follow-up
A written summary of what you decided, why, and who does what next.
From recent sessions
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The most useful day our leadership team spent this year. We left with three decisions, not a wall of sticky notes.
Noura Al HashimiCEO, Darb Logistics (pricing workshop)
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Forty founders, forty-five minutes, and the questions afterwards ran for another hour.
Rohan MehtaProgramme lead, Creek Founders (talk)
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Lena says the uncomfortable thing kindly, once, and then helps you act on it.
Priya RamanCOO, Arden Health (founder advisory)
Workshop questions
Where do workshops happen?
Wherever suits your team: your office, an offsite venue, or my studio in Business Bay for groups of up to eight. Travel outside Dubai is charged at cost.
Can a workshop be online?
Talks, yes. For decision workshops I strongly prefer the room: they work because people can’t check their email.
How far ahead should we book?
Six to eight weeks for workshops, so there is time to prepare. Talks can sometimes be fitted in within a month.
Do you speak at events for free?
For non-profit founder programmes I reduce my fee and sometimes waive it. Tell me about the event and the audience.
Ask about a date
Tell me the format, rough dates and who’ll be in the room. I reply within one working day.
- Address
- Office 904, Canal View Building, Marasi Drive, Business Bay, Dubai
- Phone
- +971 4 555 0706
- lena@northfield.ae
- Opening hours
- Mon–Thu 9:00–17:00Fri 9:00–13:00Studio visits by appointment