Hollis · B2B software · Pricing review, 2026
Raised prices without losing a single customer
Hollis makes scheduling software for field service companies across the GCC. Its prices hadn’t moved since 2021. A four-week pricing review changed that.
Results
- on every plan
- +40%
- customers lost over price
- 0
- notice for existing customers
- 6 months
The problem
Hollis had grown to 60 people and 1,400 customers on three plans priced at launch in 2021. The sales team was discounting an average of 28% to close deals, and the cheapest plan held almost half of all customers, many of them using features from the top plan.
Khalid Al Mansoori, the founder, knew prices were too low. What he didn’t know was by how much, for whom, and whether raising them would set off a wave of cancellations in a market with two cheaper competitors.
What we did
-
Twenty-two interviews
With happy customers, recent cancellations and three prospects who chose a competitor.
-
A new value metric
Pricing per scheduled technician instead of per office, which matched how customers grew.
-
Every customer modelled
Each of the 1,400 accounts run through the new prices before anyone decided.
-
A careful rollout
Six months’ notice for existing customers and new discount rules for sales.
The result
The new prices went live for new customers in March 2026 and for existing customers in September. Average revenue per account is up 40% on every plan. Not one customer has given price as the reason for leaving, and the discount rules took average discounts from 28% to 9%.
The bigger change was internal: the team now talks about value per technician, and sales calls are shorter because the price makes sense to the people buying.
Lena asked the question we’d been avoiding for two years, then helped us answer it in a week.
Have a decision you keep putting off?
Thirty minutes, no preparation needed. Tell me what you’re deciding and I’ll tell you honestly whether I can help.
Taking one new client from February 2027
