Monthly · AED 17,500 a month
Founder advisory
A senior sparring partner for the decisions only you can make. Two sessions a month and a direct line in between, for AED 17,500 a month.
Who it’s for and what’s in scope
This is for founders who don’t need a project, they need someone to think with. Often it follows a pricing review or positioning sprint, sometimes it starts on its own when a company is growing faster than its decisions.
Each month we meet twice for 90 minutes, in Dubai or on video. Between sessions you can message me about anything that can’t wait, and I’ll answer within a working day. I’ll read board papers before they go out if you want a second pair of eyes.
The minimum is three months, then it runs month to month with 30 days’ notice either way. I keep it to three advisory clients at a time, so there is usually a short wait.
Timeline
How a typical month runs.
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First session
Your three biggest open decisions, written down and ranked.
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Regular rhythm
Two 90-minute sessions, with notes and agreed next steps after each.
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In between
Messages and short calls when something can’t wait for the next session.
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Review
What we decided, what happened, and whether to carry on.
Price and deliverables
Fees
In UAE dirhams, excluding 5% VAT.
- Founder advisoryTwo sessions a month plus messages, minimum three months
- AED 17,500 a month
- Board meeting attendancePreparation and the meeting, in Dubai or Abu Dhabi
- AED 6,000
- One-off working sessionTwo hours on one decision, for founders who aren’t clients
- AED 3,750
What you receive
- Decision logEvery decision, the reasoning and what we expect to happen
- Ongoing
- Session notesSent within a day of each session
- Twice a month
- Board and investor prepA read of papers and a rehearsal call when you need one
- As needed
- Quarterly reviewOne page on what changed and what’s next
- Every quarter
Fixed fees, agreed in a written proposal before we start. Projects are invoiced half at the start and half on delivery; advisory monthly in advance. UAE VAT (5%) is added to every invoice.
Book an intro callTwo sessions a month, and I made the three biggest calls of our year with her in the room.
Questions about the founder advisory
Is this coaching?
Not really. Coaching helps you find your own answers. I’ll do that too, but I’ll also tell you what I’d do and why, with the evidence I’ve seen across forty-odd companies.
Can I stop at any time?
After the first three months, yes, with 30 days’ notice. Most clients stay between six and eighteen months.
Will you join our board?
Not as a director. I’ll attend meetings as an adviser when it helps, and prepare you for the ones I don’t attend.
What if I need more than two sessions in a busy month?
Extra sessions are AED 3,000 each. In practice it evens out: some months need three, some need one.
Thinking about a founder advisory?
Book a 30-minute intro call. Tell me what you’re deciding and I’ll tell you honestly whether this is the right way to do it.
Taking one new client from February 2027
