Brand kit
Northfield, without the noise
A spare, considered identity for a one-person strategy practice: proposals, workshop notebooks, LinkedIn and the email that starts the work.
In the kit
- files
- 119
- logo files
- 32
- social templates
- 42
- videos
- 4
- Basic 55 files
- Standard 104 files
- Premium 119 files
Logo, colour and type
One logo family in every colourway, the palette with its codes, and the typefaces the website already uses.
-
HorizontalOn light
-
HorizontalOn dark
-
StackedOn light
-
StackedOn dark
-
IconOn light
-
Wordmark#1B1D21
Colour palette
-
Primary
#1B1D21
RGB 27 29 33
Buttons, links, key shapes
-
Accent
#5B4FD0
RGB 91 79 208
Details, used sparingly
-
Ink
#1B1D21
RGB 27 29 33
Text on light backgrounds
-
Paper
#F2F2EE
RGB 242 242 238
Light backgrounds
-
Dark
#1B1D21
RGB 27 29 33
Dark backgrounds, video
Typefaces
Aa
Gambetta
HeadingsFontshare Free Font License (ITF FFL)
Clear words, set in the brand’s own type.
Aa
Switzer
Body textFontshare Free Font License (ITF FFL)
Clear words, set in the brand’s own type.
أب
Markazi Text + IBM Plex Sans Arabic
Arabic pages
Ready for social media
Feed posts, a carousel, stories and WhatsApp statuses, written for Northfield and sized for each network.
Posts
Carousel
Stories and statuses
Intro, outro and logo sting
Short vertical videos for Reels, Stories and TikTok, and a three-second logo sting for the start or end of any clip.
Print and office
A business card with bleed and crop marks, ready for the printer, plus letterhead, invoice and quote templates in Word and PDF.
-
Letterhead -
Invoice -
Quote -
Email signature
The brand in place
Photographed scenes with the real logo and website placed in, so you can see the brand before anything is printed.
-
The website on a laptop -
Notebook -
Business card -
The website on a phone
The brand guide
Ten pages on the logo, colour, type, photography and tone of voice, so anyone who works on the brand keeps it consistent.
Three ways to take it
Each tier includes everything in the one before it, and arrives as a single zip.
-
01
Basic
The logo and the social media essentials
55 files
zip of about 12 MB
- Logo files, transparent PNG16
- Logo files, vector (SVG)16
- Blank backgrounds and safe-zone guides12
- LinkedIn, Facebook and X covers3
- Instagram posts2
- Profile picture and highlight covers5
- Story1
-
02
Standard
Everything to run the brand day to day
104 files
zip of about 27 MB
Everything in Basic, plus
- Favicons and app icons11
- Carousel slides5
- Announcement, offer, quote and hiring posts, Reels cover5
- Intro, outro and logo sting videos4
- Brand guide (PDF)1
- WhatsApp Business, Google profile and QR cards9
- Email signature with install steps4
- Bios, ten captions and hashtags3
- Desktop fonts7
-
03
Premium
Print, office files, mockups and Canva
119 files
zip of about 31 MB
Everything in Standard, plus
- Business card, letterhead, invoice, quote and presentation8
- Mockups4
- Editable Canva templates3
This page shows the kit. The files themselves are sent to the client directly.