Client story · Specialty roastery, Al Quoz

A roastery trading eleven days after the first call

Hana Okafor moved her roastery from Melbourne to Dubai with a roaster at sea and a warehouse lease waiting for a licence.

A coffee roaster checking beans in a sunlit roastery

The story

Hana had roasted coffee in Melbourne for nine years when she and her husband decided to move to Dubai, where his engineering firm had offered him a post. She found a warehouse unit in Al Quoz, shipped her roaster from Australia and called us with six weeks before it landed.

The landlord wouldn’t sign without a trade licence, and the licence needed an address. Roasting is a food activity, so it also needed approval from Dubai Municipality before the first bean went in.

Layla took the file. She chose a mainland licence, because Hana’s customers are cafés and offices across Dubai, and filed the trade name, the initial approval and a conditional lease on the same day. The licence was issued eleven days after the first call, and a customs code for importing green beans followed that week.

Meanwhile Claire sequenced the family’s visas: Hana as investor first, then her husband and their two children, with medicals booked on one morning. All four were done before the roaster cleared the port.

first call to trade licence
11 days
family visas
4
to the first bag sold
19 days
staff visas a year later
2

How it went

  1. Day 1

    First call with Layla; written plan and fixed fees the next morning.

  2. Days 2 to 4

    Trade name reserved, initial approval and a conditional lease on the Al Quoz unit.

  3. Day 11

    Trade licence issued; customs code and municipality food approval applied for.

  4. Days 12 to 19

    Investor visa for Hana, then three family visas; first roast and first sale on day 19.

I never once stood in a queue. Layla handed me a folder with my licence, our visas and a bank card, and asked if I wanted coffee.
Hana OkaforFounder, Saltbush Coffee

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