Work

A few of the brands we’ve turned up, and what happened when we did.

Case studies

Sundae Club ice cream tubs in bright colours lined up on a pink counter

Sundae ClubIce cream · 2025

A melting wordmark, a drip for every flavour and tubs you can spot from the end of the freezer aisle.

An Al Quoz ice cream truck goes into 140 supermarket freezers, and needs to be seen through frosted glass in about three seconds.

sales in the month the new tubs launched
2×
freezers stocked within six months, up from 38
140
Read the Sundae Club story
Large bold abstract festival poster in a light box on a bright Dubai Metro platform

Metro Lines FestivalArts festival · 2026

Twelve stations, twelve posters, each built from the shape of its own stretch of track.

Ten days of music and art in twelve working Dubai Metro stations. The people walking past every morning had never heard of it.

tickets sold, up 64% on the year before
41,000
of buyers had never been to a festival
38%
Read the Metro Lines Festival story
Cargo bike rider speeding through a city street at dusk

Haul BikesCargo bikes · 2025

The school run, shot like a music video, with three real families as the band.

Launching an AED 19,500 family e-cargo bike to parents who think cargo bikes are for couriers and Amsterdam.

views of the film in its first month
1.9m
test rides booked in eight weeks
2,300
Read the Haul Bikes story
Kombucha bottles with bold colourful labels on a busy café counter

Pip & FermentKombucha and sodas · 2024

A name they could own, and labels you can spot across a busy café.

Two siblings brewing kombucha in an Al Quoz warehouse unit, under a name three other brands were already using.

time the trademark application went through
1st
stockists, up from 22 at the weekend markets
160
Read the Pip & Ferment story

In their words

  • We came in with a name nobody could remember and left with one people order by. Baristas say it out loud now, which is the whole point.

    Dev MistryCo-founder, Pip & Ferment

  • Commuters were taking selfies with our posters at seven in the morning. That has never happened to a poster about a festival.

    Mariam Al SuwaidiFestival director, Metro Lines Festival

We’ve also made noise for

  • Grumble Hot Sauce
  • Hightide Swim Club
  • Pelican Paint Co
  • Saltwater Theatre
  • Moth & Moon Candles
  • Creekside Records
  • Date Palm Dairy
  • Odd Lot Comedy
brands launched since 2016
60+
out of five clients come back for a second project
4
industry awards
9

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