Questions, answered

Around AED 45,000 for a launch pack and AED 60,000 for an identity. Below that we usually can’t give a project the time it needs, and we’ll happily recommend a freelancer we trust.

A fixed fee for an agreed scope, quoted in writing after the first call, in UAE dirhams and excluding 5% VAT. We don’t bill by the hour. If the scope changes, we price the change before doing it.

50% when we start and 50% on delivery. Projects over AED 180,000 are split into three stages. Invoices are due within 30 days.

No. Print, media, venue hire and stock photography are quoted separately, at cost, so you can see exactly where the money goes.

Six to eight weeks for a refresh, ten to fourteen for a new identity with strategy. Naming adds four to six weeks.

Yes, and most of our launches have one. We plan backwards from the date and tell you on the first call if it isn’t realistic.

We usually book four to six weeks ahead. Right now we’re starting new projects from early January 2027.

The same small team from start to finish: a creative lead, one or two designers or writers, and Fran or another producer. The people at the first meeting do the work.

Two rounds at each stage are in the fee. In practice, most projects need fewer.

We’ll meet, talk through your brief and show relevant work for free. We don’t do unpaid creative pitches. If you need routes to choose between first, we run a paid two-week sprint from AED 25,000.

Yes. About half our clients are elsewhere in the UAE and the Gulf, from Abu Dhabi and Sharjah to Riyadh and Doha, and we travel for workshops and shoots.

You do. When the final invoice is paid, we assign you the copyright in the final approved work, in writing.

They’re licensed from the people who made them. We buy licences in your name where we can, and list every one with its terms in the handover.

They stay with us. We never sell or show unused ideas to a competitor of yours.

Only after launch and only with your agreement. If you need us to keep it quiet, we’ll sign an NDA.